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DESIGNER MINI'S 4

MARK WARD'S TIME MACHINE

The celebrity Minis were the inspiration
for a national design competition that challenged
participants to create a work of art to be applied to
a standard Mini, produced by Rover. Events were held
in London, Birmingham and Glasgow to promote the
design competition, which was launched in conjunction
with The London Times.

A winning design was chosen from among the 1,000
entries and used to create a unique design. Mark
Ward's design of "The Mini Time Machine" was selected.
His design, featuring graphics depicting clockwork was
meant to represent the Mini as a timeless classic that
has endured four decades.

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The campaign produced gangbusters results with
significant media attendance at all events, extensive
press coverage and successful message penetration
among the adult population. In fact, according to
survey results, 81 percent of those polled by Ketchum
agreed that the Mini is a design classic, while 75
percent said the car was a timeless and classless car

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