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Ketchum London approached celebrities David Bowie,
Kate Moss and Paul Smith to design unique Minis in
celebration
of the much-loved British icon's 40th
anniversary. The celebrity Minis were the inspiration
for a national design
competition that challenged
participants to create a work of art to be applied to
a standard Mini, produced by Rover.
Events were held
in London, Birmingham and Glasgow to promote the
design competition
An exhibit featuring the celebrity-designed cars was
set up to promote interest in the Mini. The exhibit
also charted
the design history of the Mini and mapped
its development over the last 40 years.
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